“Full disclosure, I am an advisor to ECOR www.ecorglobal.com the leader in upcycling, which as the Cradle to Cradle certification as well as that of Ethical Markets.
~Hazel Henderson, Editor“
Cradle to Cradle Products Innovation Institute & Ellen MacArthur Foundation Launch New Safe & Circular Learning Modules
Four new advanced Safe and Circular design methods have been added to the Ellen MacArthur Foundation’s Circular Design Guide to help designers make positive materials choices. Developed by the Institute and the Ellen MacArthur Foundation in collaboration with design professionals, the methods help designers, entrepreneurs and innovators rethink the design process to integrate safe and circular principles from the start of the design process.
To learn more, listen to the Safe & Circular By Design podcast created for last month’s Disruptive Innovation Festival (DIF). Led by Ellen MacArthur Foundation’s Emma Fromberg, the podcast features conversations with William McDonough, along with the Institute’s Matteo Kausch, Tamara Zwart and Marisa Guber. Our DIF webinar on Safe & Circular Material Choices is also available here.
Recognition Grows for Cradle to Cradle Certified™
Third-party recognition of the Cradle to Cradle Certified™ Product Standard is growing. Our new webpage makes it easy to see the growing list of leading brands, organizations, and sustainability standards that recognize Cradle to Cradle Certified™ as a preferred product certification. Amazon and Walgreens/Boots Alliance are two of the most recent companies to recognize the certification.
As part of its Responsible Sourcing Policy, Amazon recently announced a commitment to developing new features that will help customers identify products with sustainable attributes by making third-party certifications related to safe chemistry and sustainability, including Cradle to Cradle Certified™ easier to find.
Walgreens/Boots Alliance is working to enable consumers to make informed choices by encouraging suppliers to obtain credible certifications (including third-party certifications such as EPA Safer Choice and Cradle to Cradle Certified) and to make it easy for consumers to find these more sustainable products.
Annual Assessor Meeting
Twenty-two Cradle to Cradle Certified assessors representing nine different certification assessment bodies joined us in Barcelona in September for our annual assessor meeting. The dynamic two-day gathering included plenty of collaboration on opportunities to power the continued growth of Cradle to Cradle certification, along with discussion of proposed technical updates to the standard.