“Our research at Ethical Markets suggests that this figure is low, since almost 80% of GDP in mature industrial countries is in services and intellectual property, rather than goods you can drop on your foot. This is why we agree with the International Integrating Reporting Council’s analysis of all forms of capital: finance, built facilities, intellectual, social, human and natural capital. Many global accounting firms, including CIMA (www.cimaglobal.com) audit companies by the extent to which they have enhanced or degraded all six forms of capital.
See our research on these issues at www.ethicalmarkets.com and that of the European Commission
This is also why we help raise the bar on brand advertising and marketing with our EthicMark® Awards for Advertising that Uplifts the Human Spirit and Society. See 2017 winning campaigns at www.ethicmark.org
~Hazel Henderson, Editor”
New York Nov 20 2017 3:00PM
Customers in Rome, Italy, browsing products on sale inside Italian gourmet food store Eataly. Photo:FAO/Alessia Pierdomenico
UN News Centre with breaking news from the UN News Service
BRANDING AND OTHER INTANGIBLES ACCOUNT FOR 30 PER CENT OF PRODUCT VALUE – UN REPORT
Intangible capital, such as branding, design and technology, is increasingly determining success in the marketplace, as nearly one third of the value of manufactured products comes from such capital, a study conducted by the United Nations intellectual property agency has revealed. Read more