By Giles Hutchins, New Society Publishers, 2013
Nature has already shown us the way to solve many human problems, from deciphering simple engineering puzzles to unlocking the mysteries of flight. In The Nature of Business, author Giles Hutchins makes a compelling case for applying the same principles of biomimicry to the development of a new business paradigm. He demonstrates how behaviors and organizations found in nature can be applied to help companies flourish in chaotic and uncertain times. Hutchins presents the challenges to the prevailing “business as usual” model, explains the pressing need for transformational change, and reveals the concepts and mindsets necessary to inspire the businesses of tomorrow, including: resilience, optimization and adaptation, systems integration, values-based navigation and life-building activities. The Nature of Business showcases the pioneers of the new paradigm through a multitude of examples and case studies.
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