The EthicMark® for advertising that uplifts the human spirit and society was founded by Hazel Henderson, using a bequest from her aunt. The first EthicMark award was given to the Fund for Global Awakening for their Decade of Heart Forgiveness Media Campaign, setting a high standard for future award winners.
In 2008, the EthicMark found its new home when Hazel donated the EthicMark to the World Business Academy. Today, Hazel is co-chair of the EthicMark® Advisory Board with Rinaldo Brutoco, founder and president of the World Business Academy. The EthicMark’s current projects are the distribution of the video Spellcasters, calling attention to the unethical practice of neuromarketing, and the 2011 Awards announced at SRI in the Rockies in October.
World Business Academy EthicMark
A Brief Overview of Why You May not be Able to Resist Advertising with Children and Puppies
Neuromarketing and Spellcasters
A project of the EthicMark®, this video reveals how corporations and political candidates are using MRIs, EEGs, and other brain-scan technology to craft irresistible media messages designed to shift buying habits, political beliefs, and voting patterns.
Please sign the petition against neuromarketing below or join us in taking the pledge to refrain from using neuromarketing or other unethical marketing practices, and to use only ethical marketing tools to appropriately convince consumers to buy goods and services they freely select. Companies willing to take this pledge should email office@ethicalmarkets.com.
EthicMark® will use the petition and pledge to urge Congress to hold hearings to investigate the commercial and political uses of neuromarketing so the public can learn which companies and political candidates are using neuromarketing research to manipulate consumers’ and voters’ choices.
