Announcing: 1% for SOIL

Jay OwenSustainability News, Earth Systems Science, TV Series

 

With our Decelerator coming up on Friday, it’s time for us all to say out loud: “1% for SOIL.”

That’s the actual soil, the soil whose fertility we need to preserve and restore. The soil whose organic matter we need to grow and into which we need to put carbon. The soil whose microbial health is so integral to our own.

And the metaphorical soil. The soil of a restorative economy, in which organic farmers and local food entrepreneurs and CSA members and local investors are all earthworms, working to create a healthier economy from the ground up.

And SOIL, as in: Slow Opportunities for Investing Locally.

SOIL is an innovative, gently disruptive funding initiative, that will go where fiduciaries and funds cannot: all the way down to the slow, the small and the local, driven by a sense of urgency and long-term system thinking, both. If traditional investing is NPK fertilizer, SOIL is compost.

OK. . .before we get lost in metaphors and system thinking, let’s get back to where we started: 1% for SOIL. It’s launching at the Decelerator.

First, there was 1% for Peace. (That’s for all you old Ben & Jerry’s junkies.) Today, there is 1% for the Planet, birthed by Patagonia. Tomorrow (well, Friday, actually), there will be: 1% for SOIL.

Come join us Friday at Lone Hawk Farm, where Slow Money’s Decelerator will be featuring local food entrepreneurs, exploring some of the ins and outs of impact investing and philanthropy, and celebrating the future of SOIL.

See you soon,