“Ethical Markets recommends this Newsletter and welcomes this new book! Co-author Chris Coulter of GlobeScan co-sponsored our Ethical Markets-Globescan survey for the European Union in 2007, and all three “Beyond GDP” surveys in twelve countries. We found that large majorities agreed that money-based GDP measures do not fully reflect progress in their countries, but need additional statistics on health, education and environment (see www.ethicalmarkets.com/beyond-gdp page). Our thanks also to Globescan’s founder Doug Miller and Sustainable Brands founder KoAnn Vikoren Skrzyniarz, for co-sponsoring our EthicMark Awards for Advertising that Uplifts the Human Spirit & Society, now inviting nominations for our 2018 Awards at www.ethicmark.org, where you can watch our winning ads for the past decade!
~Hazel Henderson, Editor”
THE NEXT ECONOMY
BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life
Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. Throughout the week, more than 300 influential brand leaders and practitioners of environmental and social innovation will share new tools and frameworks, cutting-edge business solutions and case studies related to design and innovation for The Good Life. Join us!
THE NEXT ECONOMY
Q&A: Will We Go ‘All In’? The Past, Present and Future of Sustainability Leadership
Written by three leading thinkers in the field of sustainability, All In identifies the essential attributes of high-impact corporate sustainability leadership and provides a how-to guide for a flourishing business future in the context of a VUCA (volatile, uncertain, complex and ambiguous) world. We dug deeper with the authors, ahead of the official book release this week at SB’18 Vancouver.
Vancouver Economic Commission: “If We’re an Island of Green, We’re F***ed”
Striving to be the world’s greenest city by 2020, Vancouver has adopted several ambitious action plans and goals including to double its number of green businesses and jobs. We spoke with Juvarya Veltkamp, Manager of Green Economy Initiatives at the Vancouver Economic Commission, to learn more about the city’s progress, upcoming State of the Green Economy report, and discussions this week at #SB18Vancouver.
Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment
TD Bank Group recently launched its corporate citizenship strategy to center on a new multi-year program, The Ready Commitment. Guided by the bank’s purpose, focus on creating shared value and desire to support the SDGs, TD is targeting CDN $1 billion (US $775 million) toward community giving by 2030 in four focus areas: Financial Security, Vibrant Planet, Connected Communities and Better Health. We spoke with Andrea Barrack, TD’s VP of Global Corporate Citizenship, to learn more.