The EthicMark® for advertising that uplifts the human spirit and society awarded terrific organizations in 2012 and is ready for more! The EthicMark® was founded by Hazel Henderson, using a bequest from her aunt. The first EthicMark® award was given to the Fund for Global Awakening for their Decade of Heart Forgiveness Media Campaign, setting a high standard for future award winners.
In 2008, the EthicMark® found its new home when Hazel donated the EthicMark® to the World Business Academy. Today, Hazel is co-chair of the EthicMark® Advisory Board with Rinaldo Brutoco, founder and president of the World Business Academy. EthicMark projects include the distribution of the video Spellcasters, calling attention to the unethical practice of neuromarketing, and the annual awards. The 2012 Awards were announced at Sustainable Brands London on November 27, 2012.
Nominations for the 2013 Awards are now open. Submit your nomination here.
A project of the EthicMark®, this video reveals how corporations and political candidates are using MRIs, EEGs, and other brain-scan technology to craft irresistible media messages designed to shift buying habits, political beliefs, and voting patterns.
The petition against neuromarketing circulated last year, asking businesses to pledge to refrain from using neuromarketing or other unethical marketing practices, and to use only ethical marketing tools to appropriately convince consumers to buy goods and services they freely select. The petition and signatures are now being prepared to present to Congress. While you can no longer sign online, companies willing to take this pledge should email [email protected]
EthicMark® will use the petition and pledge to urge Congress to hold hearings to investigate the commercial and political uses of neuromarketing so the public can learn which companies and political candidates are using neuromarketing research to manipulate consumers’ and voters’ choices.