Lily Cole’s ‘Impossible’ network wants its users to help each …
Impossible is in beta and is still self-funded, and its advisers include Wikipedia founder Jimmy Wales and economist Hazel Henderson.
“The average Londoner knows just one neighbour,” says model and actress Lily Cole. “I travel a lot and I’m always surprised by the strong sense of community in some countries. We’ve lost something fundamentally human and we don’t even realise it.” During a trip to the Thai-Burmese border in 2010, Cole came up with an idea: a social network built around giving. “Social media is popular because it feeds into our desire to be connected,” she says. “I want to transport that into real life, with real value.”