2011 EthicMark® Award Announced

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FOR IMMEDIATE RELEASE:

Oct. 3, 2011

2011 EthicMark® Award Announced at SRI in the Rockies

For advertising that uplifts the human spirit and society 

Saint Augustine, FL  –  Ethical Markets Media and Hazel Henderson are proud to announce the winners of the fifth annual EthicMark® Award presented at SRI in the Rockies inNew Orleans, LA.

Presented by our partner, Rinaldo Brutuco of theWorldBusinessAcademy, co-chair with Hazel Henderson of the Judges Panel, the winners are:

The EthicMark® Award for Advertising the Uplifts the Human Spirit and Society was created by Hazel Henderson, president and founder of Ethical Markets Media (USAandBrazil).  The EthicMark® is awarded in partnership among theWorldBusinessAcademy,UniversityofNotre Dame Department of Marketingand Ethical Markets Media, LLC.

The award was created to “help advertisers and corporations accept their huge responsibilities in our democracy for educating the public on their choices and in directing the content of programming in a positive direction,” saysHenderson, also co-chair with Brutoco of the EthicMark® Executive Committee.

The award winners in for-profit and non-profit categories are drawn from a year-long nominating process which includes campaigns from around the world and is voted on by a distinguished Judges Panel of advertising, marketing, ethics and business professionals.

The EthicMark® for Commercial Brand was award to Liberty Mutual for its “Responsibility: Doing the Right Thing,” created by Hill Holliday.  Paul Alexander, Liberty Mutual vice president for communications, said, “We are delighted to receive the EthicMark Award. The Responsibility Project has given us an outlet to expand our relationships with our customers while establishing a genuine dialogue about personal responsibility and what it means to ‘do the right thing.’”

The EthicMark® for Social Cause was awarded to the Nike Foundation for “The Girl Effect: The Clock is Ticking,” created by Wieden + Kennedy, showing how the might of 250 million adolescent girls in developing countries can combat poverty.  Nike Foundation Marketing Director Emily Brew, the driving creative force behind the video, accepted the award.  “Investing in girls is not just the right thing to do, but the smart thing to do.  When girls succeed, so do their families and national economies.  And we couldn’t be more pleased that this group of business experts are recognizing that,” said Brew.

Honorable mentions go to:

 

  • What is Moxy Vote?” a campaign to mobilize retail investors by simplifying and improving the proxy voting process;

 

  • The Lottery of Life,” a campaign of Save the Children Sweden that asks the public to imagine being born in the shoes of someone less fortunate;

 

  • One percent story,” about a global movement of over 1300 companies that donate 1 percent of their sales to environmental organizations; and

 

 

About Ethical Markets Media (USA and Brazil)

 With over 40 years of foresight, insight and integrity in our leadership, Ethical Markets Media works to reform markets and metrics to grow the green economy worldwide.  We provide news and perspective with the Green Transition Scoreboard®, the Transforming Finance initiative, research on Beyond GDP, finding strong support worldwide for ESG metrics in national accounting, and with reports, articles, newsletters and analysis by Hazel Henderson, our editor-in-chief, on EthicalMarkets.com.  Original Ethical Markets productions stream on Ethicalmarkets.tv along with video gathered from around the world.  For interviews with Hazel Henderson, contact : [email protected] or phone 904-829-3140.

Contact:
Rosalinda Sanquiche

Ethical Markets Media

PO Box 5190,Saint Augustine,FL 32085

[email protected]

www.ethicalmarkets.com