A detailed description of how corporations can ameliorate the growing global environmental crises. Piasecki provides a wealth of information for thoughtful corporate managers and questioning investors. The history of financial movements and corporate evolution alone is worth the read. Even better, Piasecki offers substantive arguments based on real world examples of how multi-national corporations, many larger than most national economies, can create the technologies and corporate culture to provide for a sustainable global future. Using case studies of companies like HP, Toyota, Whirlpool and many others, Piasecki explains the “S Frontier” of severity, swiftness and Social Response Capitalism that can propel a company to doing good AND turning a profit because limited resources dictate creative solutions and shareholder advocacy demands corporate social responsibility.

Bruce Piasecki is a member of the Ethical Markets Advisory Board.

– Rosalinda Sanquiche, Executive Director, Ethical Markets Media