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Archive for July, 2004

Chapter 8: Making Good Use of Numerical and Commonly-Used Word Scales

Chapter 8: Making Good Use of  Numerical and Commonly-Used Word Scales By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 26, 2004                     If a pollster asks, "On a scale of one to 10, how do you feel about Bill Gates?", he gets some lively answers, like:        "He is [...]

Chapter 7: Down Boy? No — Give the People a Break

Chapter 7: Down Boy?  No — Give the People a Break By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 22, 2004                     The poll results that the media show us in newspapers, magazines, TV and radio are supplied by big-time commercial pollsters.  With their six-figure incomes, [...]

Chapter 6: Fair Response Choices – Equal Weight and Coherence

Chapter 6: Fair Response Choices – Equal Weight and Coherence By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 13, 2004                   In Chapter 2, we saw how complex and unusable the full response could be to a single either-or question of the type "Favor A or B?"  A very wise, [...]

Chapter 5: Three Easy Ways to Spot Spin

Chapter 5: Three Easy Ways to Spot Spin By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 9, 2004 A little explanation of how polling works will lead us into easy ways to spot spin.  Regardless of the question, some people will give a "non-substantive" answer, called a "DK" in Chapter 2.  They may say, "I'm [...]

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